Modifications must be rendered as to how the government distributes public data to enable more effective public communications.
Datuk Zaini Hassan, former Deputy Chief Editor of the Utusan Malaysia Group, told the government that it was now time to alter its communication medium.
While it was still essential to spread news through major media, he said it was essential for everyone to realize that individuals would no longer buy newspapers.
Information should be channeled via a medium which is the social media that citizens most prefer.
We are a nation in the development. We are progressing too quickly and, unlike developed countries where individuals still depend on journals for data, individuals have stopped reading newspapers.
Long before we did, these countries became developed countries and their papers are therefore available for sale.
But our government and its ministers need to realize that social media is bringing their news to them or tweeting or posting on people’s Facebook status.
Professor Datuk Seri Dr Syed Arabi Idid of the International Islamic University of Malaysia (IIUM) believed that the government should modify the function of the Department of Information by making full use of its communication skills.
He said the department’s services should be used, particularly in times of crisis, to communicate messages to individuals through reaching out to target audiences.
The function of Radio Televisyen Malaysia (RTM) is to disseminate news to the general public, but the function of the Information Department should be transformed into a strategic player.
When interacting through the mass press, it should be the intermediary between ministries and individuals because we still see ministers doing it in the incorrect way.
I like to write things and stuff that I think people would like. Most of the time, I get it wrong though. But when I get right, it’s dynamite.