Fotobox Co's Jason Ang On The Importance Of Business Reinvention



In 2012, Jason Ang founded Fotobox Co after developing the first prototype of Fotobox,a revolutionary, patented photo-taking device inspired by old-school photo booths.
The Fotobox device not only captures and prints photos on-the-spot, it also allows users to view digital copies online, and share it on social media right away. At that time, Instagram was just becoming a huge hit in Malaysia, paving the way for Ang to conquer an untapped space.
Soon, Fotobox Co’s unique technology was engaged in major events around Kuala Lumpur, riding on the trending digitisation of media, marketing and communications.
Ang, 32, was quick to realise that Fotobox Co’s success was dependent on hardware and software innovation. So he pushed his team to innovate and they quickly rolled out a few more patented solutions.
The first was Mobsta, the portable sister of Fotobox which brings the photo booth experience to users without the restriction of space. The second was HelloGIF, a new technology that captures multiple images and converts them into a 15-second auto-loop video with a synced soundtrack.
Fotobox Co has also developed MovingPrints and MakeThis to seamlessly transition his products to an offline experience. MovingPrints allows users to develop moving photo prints (think hard copy GIFs), while the MakeThis takes it to next level by creating printable products such as phone cases, books, canvas bags and even socks to take home as gifts from events.
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