Not lockdown but forced social distancing to save Malaysia


PETALING JAYA: Prasarana Malaysia Bhd is using its public transport network and social media prowess to help small businesses that were badly affected by Covid-19.Called “Rapid KL Support Lokal”, the campaign began on a low-key note beginning July, when Prasarana’s management decided that its business was “more than just moving people from point A to point B”.At a press conference yesterday to announce the initiative, Prasarana’s deputy chief communication officer Rafizah Amran said public transport users were always on the lookout for good food and beverage outlets around public transport nodes such as train stations and bus hubs.In Klang Valley alone, Prasarana is the custodian of more than 100 of such nodes, consisting of MRT, LRT, monorail, and BRT stations, along with several bus hubs,“As part of our corporate social responsibility, we are promoting locally-owned small businesses along the way,” said Rafizah.“We understand that many small businesses were badly affected in this pandemic, and we are willing to assist these entrepreneurs, without any charge.”Currently, Prasarana is featuring one F&B outlet on its social media channels each week, and to date, four outlets from Bukit Bintang, Putra Heights, Kajang, and Pantai Dalam (along the route of KL782 bus) have been featured.“We welcome more businesses to come talk to us to see how we can assist,” said Rafizah.“We even generate social media posts for them, using our expertise in social media marketing.”The only condition is that the outlet must be within a 500m radius from a Prasarana operated transport node, and be locally owned.Regular users of the Prasarana network can also stand to enjoy discounts from selected outlets if they are able to download discount vouchers from the Rapid KL appRafizah said Prasarana will prioritise its efforts to promote the various outlets, given the potentially large numbers that may come on board.Prasarana is also open to helping non-F&B outlets, though none had stepped forward so far.For details, visit Rapid KL on Facebook.



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